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Cookie Policy

Last updated:

1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and improve your experience.

2. Cookie Categories

Strictly Necessary Cookies

These are essential for website functionality and security. They are always active and cannot be disabled.

  • Session Management: Maintain your login and form data during your visit
  • Security: Prevent fraud and protect against unauthorized access
  • Functionality: Remember cookie preferences and site settings

Analytics Cookies

Help us understand how visitors use our site. Data is anonymized and used only to improve our services.

  • _ga: Google Analytics unique user identifier (expires after 2 years)
  • _gid: Google Analytics session identifier (expires after 24 hours)
  • _gat: Google Analytics throttling cookie (expires after 10 minutes)

Opt-in via cookie consent settings.

Marketing / Advertising Cookies

Used for Google Ads conversion tracking and remarketing. Allow us to measure program inquiry effectiveness.

  • _gcl_au: Google conversion linker (1 year)
  • _gcl_aw: Google Ads conversion tracking (90 days)
  • ad_storage: Consent Mode flag for ad storage (based on your consent)
  • ad_user_data: Consent Mode flag for user data in ads (based on your consent)
  • ad_personalization: Consent Mode flag for ad personalization (based on your consent)

Opt-in via cookie consent settings.

3. How to Control Cookies

Via Our Website: Use the cookie preferences button on any page to update your choices. Preferences are saved to localStorage under the key "cookieConsent".

Via Your Browser: Most browsers allow you to manage cookies through settings. Visit your browser's help section for instructions.

Disable All (Except Necessary): Click "Reject" in our cookie banner to disable analytics and marketing cookies.

4. Third-Party Services

Google Analytics

We use Google Analytics to track site traffic and user behavior (anonymized). Google's privacy policy applies: policies.google.com/privacy

Google Ads Conversion Tracking

Measures program inquiries and form submissions for advertising optimization. No personal data is shared with ad networks.

Google Maps API

Embedded map on contact page. Subject to Google's privacy policy and terms.

5. Consent Mode v2

We implement Google Consent Mode v2, which respects your choices:

  • Default: All tracking storage denied until you consent
  • On Accept: Analytics and marketing cookies enabled
  • On Reject: Only necessary cookies active
  • On Change: Your preferences update immediately across all services

6. Data Retention

Cookie data is retained according to each cookie's expiration date (listed above). Analytics data is typically retained for 14 months. You can request deletion anytime.

7. Cookie Preferences and Withdrawal

You can change your mind anytime. Visit our cookie settings to withdraw consent. Your choice will be saved immediately, and data collection will stop according to your new preferences.

8. Questions

Contact us at info@gracefulbright.world or +64 9 526 7841 with questions about our cookie practices.